How to Connect a Business or Creator Account to Spotlight via Facebook
To connect a professional account to Spotlight via Facebook, you have first ensure that you have a Facebook page connected to your Instagram account. An Instagram account that is connected to a Facebook page gives you access to more features in Spotlight as well as Instagram itself. Learn more.
To see a full list of Spotlight features available only for Advanced accounts (i.e. accounts connected via Facebook), please click here.
Here’s how to connect your Instagram account via Facebook:
Step 1: Switch to Professional Account (Creator or Business)
The first step is to switch your Instagram account from a Personal to a Professional account. If you’re unsure how to do this, you can follow this step-by-step guide.
Step 2: Ensure your Instagram account is linked to a Facebook Page
Since Instagram is owned by Meta, connecting an account via Facebook requires you to have a Facebook page connected to your Instagram account. If you don’t have a Facebook Page yet, click here to learn how to create one. Once the page is set up, you can follow this guide to link your Instagram account to the Facebook Page.
Step 3: Connect the account to Spotlight
The next step is to connect your Instagram account to Spotlight. Connecting your Instagram account with Spotlight requires a few simple steps.
- Click on any connect button in Spotlight.
When provided with the option, click on the "Advanced (connect via Facebook)" button.
A popup from Facebook appears that asks you to continue with your Facebook profile. Click on the "Continue as *Your Name*" button.
Click on "All Instagram Business Accounts", then click Next.
Click on "All Pages", then click Next.
Keep all permissions as they are (these are required for Spotlight to work) and click "Done".
Once the link is confirmed, click "OK".
That's it. You will immediately see a preview of your posts.
During the connection process, you may encounter this error:
"Oops! We couldn’t find any Business Instagram accounts connected to your Facebook account!"
This issue occurs because you’re not listed in the “People with Facebook Access” section. We’ve provided a workaround to resolve this in this documentation.
Permissions Needed
Here are the permissions that will be granted once you connect your user account.
| pages_show_list | This permission enables us to retrieve the names of the Instagram accounts you have access to, allowing you to connect multiple accounts at once. |
| instagram_basic | This permission allows us to display information about the Instagram account you connect to our plugin, making it visible in the header above the feed and helping identify the connected account. |
| instagram_manage_comments | This permission enables us to display comments on your posts. |
| instagram_manage_insights | This permission enables us to display details about your Instagram accounts, including the name, bio, and avatar. |
| pages_read_engagement | This permission enables us to access data such as follower count, page content, and other related metrics. |
| oembed_read | This permission enables us to support WordPress in converting links to Facebook and Instagram posts into rich iframes. |
|
business_management
|
This permission is used to access the names of the Instagram accounts you have access to and works in conjunction with other required permissions. |
Note: If you have already connected an account previously and wish to connect more accounts, you can do so using the connect buttons found either in the "Add New/Edit Feed" page or the one in the Spotlight "Accounts" page. When creating another feed, the "Connect more Instagram accounts" button to add more accounts is available in the sidebar as seen below:
