How to Switch to an Instagram Business Account

Any Instagram account can be converted to a Business account for free at any time. This will open up a number of new features for you both in Spotlight and Instagram. Click here to learn more.

1. Switch to a Business account in Instagram

Firstly, open Instagram.com and log in to your Instagram account. Then go to More > Settings and open the "Account type and tools" page.

Choose to “Switch to Professional Account", pick the category that best fits your business, and select "Business” as your account type.

Once you do that, follow the on-screen instructions to link your Instagram account with a Facebook page and add your contact details, otherwise, continue as instructed. If you don't yet have a Facebook page, follow the instructions below.

2. Set up a Facebook page

Although this may sound unrelated, since Instagram is owned by Facebook, it does require you to have a Facebook page to connect to your Instagram Business account. If you don't yet have a Facebook Page set up, click here to learn how to create one.

3. Connecting your Instagram account to your Facebook page

1

Once your Facebook page is ready, log in to Facebook, and open your Facebook page.

2

Open the Settings page (in the header for the old Facebook, or in the sidebar for the new Facebook).

3

Visit the "Instagram" page in the settings.

4

Click on the "Connect account" button.

5

Log in to the Instagram Business profile that you will connect with Spotlight.

6

Next, follow the steps provided to set up your business profile.

7

Once the process is completed, you will see a confirmation message.

You're now all set to connect your Instagram Business account with Spotlight.