How to switch to an Instagram Business account

Any Instagram Personal account can be converted to a Business account for free at any time. This will open up a number of new features for you both in Spotlight and Instagram. Click here to learn more.

1. Set up a Facebook page

Although this may sound unrelated, since Instagram is owned by Facebook, it does require you to have a Facebook page to connect to your Instagram Business account. If you don't yet have a Facebook Page set up, click here to learn how to create one.

2. Connecting your Instagram account to your Facebook page

1
Once your Facebook page is ready, log in to Facebook, and open your Facebook page.
2
Open the Settings page (in the header for the old Facebook, or in the sidebar for the new Facebook).
3
Visit the "Instagram" page in the settings.
4
Click on the "Connect account" button.
5
Log in to the Instagram Business profile that you will connect with Spotlight.
6
Next, follow the steps provided to set up your business profile.
7
Once the process is completed, you will see a confirmation message.
You're now all set to connect your Instagram Business account with Spotlight.
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