How to link Instagram feeds to Pages

The Instagram feed embedded with Spotlight can have selected or all posts link directly to pages on your WordPress site.

To do this, open the feed in Spotlight and head to the Promote tab, then:

1

Click on a post in the preview area and select the Link promotion type in the popup modal.

2

For the Link to option, select Page from the dropdown.

3

Use Search for a Page to either select one of the 5 most recently published pages or start typing to search by page title.

4

Choose whether to have the page  linked directly when someone clicks on the Instagram post (the alternative is to open the popup and show a call-to-action button in the popup sidebar) and whether to have the links  Open in a new tab or not.

5

Set the  Popup box link text or use the default setting. This changes the " View on Instagram" link that appears at the bottom of the popup lightbox sidebar when not linking to a page directly.

That's it. Once embedded on your website, all Instagram photos with page links assigned to them will link directly to those pages.

This can also be applied to an account's posts across all Spotlight feeds by using Global Promotions, or it can be automated using the Hashtag Automations.