How to link Instagram feeds to Posts

The Instagram feed embedded with Spotlight can have selected or all posts link directly to WordPress posts in your blog.

To do this, open the feed in Spotlight and head to the Promote tab, then:

1

Click on a post in the preview area and select the Link promotion type in the popup modal.

2

For the Link to option, select Post from the dropdown.

3

Use Search for a Post to either select one of the latest 5 posts or start typing to search by post title.

4

Choose whether to have the blog post  linked directly when someone clicks on the Instagram post (the alternative is to open the popup and show a call-to-action button in the popup sidebar) and whether to have the links  Open in a new tab or not.

5

Set the Popup box link text or use the default setting. This changes the " View on Instagram" link that appears at the bottom of the popup lightbox sidebar when not linking to a blog post directly.

That's it. Once embedded on your website, all Instagram photos with blog posts assigned to them will link directly to those posts.

This can also be applied to an account's posts across all Spotlight feeds by using Global Promotions, or it can be automated using the Hashtag Automations.