What is an Instagram Business Account?
An Instagram Business Account is a type of Professional Instagram account designed for businesses, organizations, and brands that want to grow their presence, connect with customers, and access tools to better understand their audience and performance on Instagram.
Why Use an Instagram Business Account?
If you’re using Instagram to represent a business, organization, or brand, a Business Account provides essential tools to help you:
- Engage your target audience.
- Understand your followers and track performance.
- Market your products or services effectively.
Additionally, Instagram Business Accounts can be connected to Spotlight, allowing you to display your Instagram posts directly on your WordPress site.
Please note that personal accounts can no longer connect to Spotlight due to an API change by Meta.
Setting up a Business Account is free, and you can switch back to a personal account at any time if your needs change.
For more information on setting up an Instagram Business Account, refer to Instagram’s official documentation.