What is an Instagram Creator Account?

An Instagram Creator Account is a type of Professional Instagram account tailored for individuals who focus on personal branding, content creation, and growing their audience through storytelling and engagement.

Why Use an Instagram Creator Account?

Creator Accounts are ideal for influencers, public figures, and individuals focused on building a personal brand or sharing creative content. If your goal is to connect with an engaged audience, tell your story, and grow your platform, a Creator Account provides the tools you need.

Like Business Accounts, Creator Accounts can also be connected to Spotlight. This allows you to showcase your Instagram feed directly on your WordPress site.

Please note that personal accounts can no longer connect to Spotlight due to an API change by Meta.

Switching to a Creator Account is free, and you can revert to a personal or Business Account if your priorities change.

For more information on setting up an Instagram Creator Account, visit Instagram’s official documentation.

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